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Our Story

We are a family of five. We love sharing and experiencing the magic of Christmas together. We go to local pageants and carols, we drive around looking at Christmas lights, we read Christmas books every night in December, we have kindness elves visit… and the list goes on. Amongst the magic though, we are always conscious of directing the focus away from simply receiving at Christmas, but towards also showing kindness and generosity towards others.

Now that our eldest son has reached the age where he is starting to hear whispers that Santa is not real, the time will soon come for us to share the truth with him. This was the beggining of The Kindness Movement. We did not want the Christmas magic to stop for him. We knew that believing in Santa had taught him about kindness and generosity, so it is important to us that we encourage him to became part of the magic too. Whilst the act of kindness has always existed, the movement itself has not. We wanted to change that. We want to bring people collectively together, united in their cause to spread joy, love and generosity. We want to inspire the next generation to lead with kindness. 

The Kindness Movement does not exist just to share the truth about Santa. Our hope is that one day soon it will be made up of a genuine group of people, here to encourage authentic actions, to bring about real change. We want it to create new family traditions that draw on the true spirit of Christmas. And it is not just for our children to be part of, we encourage families to get on board with it just as our family has done.

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From little things, big things

grow

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Follow us on social media to see the latest updates and hear stories of kindness shared by members across the world. If you want to share your experience of what you did to show kindness or something that has happened to you, please email directly through our website. We look forward to hearing from you!

LETS CONNECT

We acknowledge the Ramindjeri and Ngarrindjeri people as the traditional custodians of the land and surrounding waters where we love and work. We acknowledge their deep connection to country and pay our respects to Elders past and present.

© 2026 by The Kindness Movement

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