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THE Kindness MOVEMENT

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Believing in Santa is a magical part of childhood. At the heart of The Kindness Movement, is an understanding of how the history of Christmas plays an important role in teaching each generation about the true spirit of Christmas. The spirit of giving shown first through St Nicholas, and then later through the story of Santa teaches each of us about kindness and generosity. The practical purpose of this letter is to be used by caregivers to share the truth about Santa with a loved one in a gentle way that honours their developmental maturity. But it is so much more than just that.

The heartbeat of The Kindness Movement is to continue the good work that St Nicholas did all those years ago. We believe the magic of Christmas does not end when a child stops believing in Santa.

It is simply the beginning of something new.

This is not just a one stop “Santa is not real” letter, end of story, move on.

Children learn that the true spirit of Christmas does not exist in one magical man, but in the millions of people across the world who choose to be kind to others. Towards the end of the letter, they are welcomed as the newest member of The Kindness Movement. By becoming a member and with your help, they will begin to play a special part in the magic of giving each year.

We aim to encourage, motivate and empower the next generation to lead with kindness.

From little things, big things grow

MEMBERSHIP

If you are ready to share the truth about the true spirit of Christmas with a loved one, and are willing to support them to become part of the magic… then we believe you are in the right place. By purchasing one of our membership packs, your loved one will become our newest member, and you will be equipped with the tools necessary to guide them in this new stage of their development.

WHAT HAPPENS NEXT

We send out the membership pack to the nominated address. Whilst we recommend having this conversation with a loved one at some point leading into the festive season, we encourage you also to be guided by your own intuition here. You will know when the time feels right, so trust that.

HOW IT WORKS

Within the letter we share the truth, and we welcome the recipient as a new of The Kindness Movement. We encourage them to start their kindness journey by sitting with a loved one to plan together their first little kindness mission.

The letter is gentle, practical, and starts the process of shifting ones thinking from being on the receiving end of kindness, to being part of it.

In addition to the membership pack, you will receive a separate information pamphlet that will include a suggestion on how to go about sharing the contents of the letter. You will also receive a black and white photocopy of the letter, so you will be able to read through it beforehand. We hope this will help you to feel prepared, so that you can get the most out of this experience with your loved one.

THE LEGACY

To make this meaningful and transformative, we encourage you to engage with this in the lead up to Christmas together every year. Hang up the ornament and set aside some quality time with your loved one to support them to plan their next Christmas kindness mission. Top tip: Keep the ideas simple to ensure that it does not feel like another thing to try to squeeze in. Life is busy, we get it. But the joy and internal growth that comes from sharing kindness will be worth every effort. Thinking of others will become integral to their experience and understanding of the true spirit of Christmas, and that will stay with them for years to come. And don’t be afraid to get involved yourself. Shared experiences are more fun! We hope that this will become a new tradition that enriches your experience of the festive season as you contribute to making the world a kinder place.

The Kindness Movement Membership

Quality Product

We want to honour the occasion by ensuring that the act of opening the membership gift set feels special. A great deal of thought has gone into making sure every element is high quality, tactile and adorned with beautiful details and finishes.

All of our printing is done in Australia onto ecofriendly card that is 100% post-consumer recycled.

Wrapping

The membership gift set is wrapped in white tissue paper with metallic gold printed stars. It is held together by a round gold hand stamped embossed sticker.

The little letter with a big heart

Wrapped inside the tissue paper the recipient will find a beautiful letter printed onto thick card with gold imagery, tied together with a red satin ribbon. The back of the card is black, decorated with petite gold stars. Tucked behind the bow is a little note printed onto vellum paper, alluding to the contents within the letter being something special and significant.

Life Membership certificate

Enclosed in the membership gift pack is a certificate of membership to The Kindness Movement, printed onto thick card and decorated with petite shiny gold sticker that sparkle in the light.

Christmas Ornament

Tucked inside a little cotton drawstring bag, each member will receive a bespoke wooden ornament to hang on their tree at Christmas as a reminder of their special new role. We watch over the making of each individual ornament that goes through our machine, which is powered by our solar electricity system to ensure our environmental footprint is minimal.

The gift that gives back

A little card is included to share with your loved one that a small donation has been made to an organisation on their behalf as a celebration of their membership. The organisation takes care of injured and sick Australian native animals living on the Fleurieu Peninsula. It is part of our commitment as a Movement, to walk the talk and pay kindness forward.

Kindness Membership

This is such a beautiful way to introduce a new tradition into our family. I was nervous to have this conversation as I felt sad to let go of part of my sons childhood, and worried he would feel the same. This made the transition gentle on both of us and gave us something positive to plan for. Let the magic begin!

Sally Brockman

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